{"id":15939,"date":"2025-09-24T16:13:48","date_gmt":"2025-09-24T14:13:48","guid":{"rendered":"https:\/\/egn.com\/be\/?post_type=network&p=15939"},"modified":"2025-10-10T09:23:25","modified_gmt":"2025-10-10T07:23:25","slug":"heads-of-marketing","status":"publish","type":"network","link":"https:\/\/egn.com\/be\/networks\/top-management\/heads-of-marketing\/","title":{"rendered":"Heads of Marketing"},"content":{"rendered":"
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VALUABLE RELATIONSHIPS<\/p>\r\n

A peer network is vital for new ideas<\/h3>

A peer network is vital for new ideas, benchmarks, support, sharing of lessons learned & best practices, encouragement, reflection on how to help the business win and drive results, future-readiness.<\/p>\n<\/div>\r\n \r\n <\/div>\r\n

\r\n \"A\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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Community of industry peers<\/p>\r\n

Members of this Peer Group<\/h3>

This peer group gathers Senior Marketing Leaders (CMO, Head of\/ VP Marketing, Senior Directors) working for medium & large Belgian and multinational companies located in Belgium<\/p>\n<\/div>\r\n \r\n <\/div>\r\n

\r\n \"Members\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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Keep up to date<\/p>\r\n

Topics we discuss?<\/h3>

With the help of the chair, members select and prioritize the topics of interest that peers want to deep-dive into during the five-yearly half-day meetings. Sample topics include:<\/p>\n

    \n
  • Orchestrating personalised B2C and B2B customer journeys at scale<\/li>\n
  • The future of Digital Advertising in a cookie-less world<\/li>\n
  • Centralised vs decentralised models: which is best?<\/li>\n
  • Establishing and promoting brand cohesion within a group of diversified brands<\/li>\n
  • The sustainable marketer<\/li>\n
  • Is sustainability changing marketing?<\/li>\n
  • Consumer connection: creative storytelling for modern audiences<\/li>\n
  • Brand impact in 2022: bridging the gap between today\u00b4s social issues and marketing<\/li>\n
  • Improving diversity from strategy to story<\/li>\n
  • Marketing to the post-covid consumer<\/li>\n
  • Moving from Omni- to Opti-channel, etc<\/li>\n
  • Delivering customer-centricity and competing in a first-party data world<\/li>\n
  • How the in-app ad channel is poised to grow audiences and profitability<\/li>\n
  • New approaches to ad buying that fall outside of the traditional brand-agency relationship<\/li>\n
  • Designing B2B platform experiences that non-office workers use and love<\/li>\n<\/ul>\n<\/div>\r\n \r\n <\/div>\r\n
    \r\n \"Topics\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"

    As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights. This peer group gives you a unique insight into the actions of other top companies.<\/p>\n","protected":false},"featured_media":15573,"parent":15912,"menu_order":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-15939","network","type-network","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"Heads of Marketing - EGN Belgium<\/title>\n<meta name=\"description\" content=\"As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/be\/networks\/top-management\/heads-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heads of Marketing\" \/>\n<meta property=\"og:description\" content=\"As a marketing executive, you need to test your actions and be up to date with the latest strategies, technologies and insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/be\/networks\/top-management\/heads-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN Belgium\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T07:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egn.com\/be\/wp-content\/uploads\/sites\/10\/2024\/11\/Marketing1-1024x1024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/egn.com\/be\/networks\/top-management\/heads-of-marketing\/\",\"url\":\"https:\/\/egn.com\/be\/networks\/top-management\/heads-of-marketing\/\",\"name\":\"Heads of Marketing - 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