{"id":33107,"date":"2024-11-13T14:31:49","date_gmt":"2024-11-13T13:31:49","guid":{"rendered":"https:\/\/egn.com\/dk\/?post_type=netvaerk&p=33107"},"modified":"2025-06-16T12:04:31","modified_gmt":"2025-06-16T10:04:31","slug":"marketing","status":"publish","type":"network","link":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"
\r\n
\r\n\r\n
\r\n

Gode relationer<\/p>\r\n

Hvorfor deltage i et marketingnetv\u00e6rk? <\/h3>

Marketingfeltet er i konstant forandring. Det er ikke l\u00e6ngere nok at v\u00e6re kreativ og kommunikativ \u2013 marketingafdelingen forventes nu at v\u00e6re en strategisk drivkraft i virksomheden, der kan analysere data, forudsige tendenser og optimere kundeoplevelsen.<\/p>\n

I vores marketingnetv\u00e6rk f\u00e5r du adgang til den nyeste viden og best practices inden for bl.a.:<\/p>\n

    \n
  • Customer journey \u00a0\u2013 forst\u00e5 og optimer din m\u00e5lgruppes oplevelse igennem hele kunderejsen.<\/li>\n
  • Marketing management \u2013 hvordan du bedst leder og udvikler din marketingafdeling.<\/li>\n
  • Branding og marketing management \u2013 skab st\u00e6rke brands og effektive marketingstrategier.<\/li>\n
  • AI marketing og digital transformation \u2013 l\u00e6r at udnytte teknologiens muligheder.<\/li>\n
  • Marketing i samarbejde med salg \u2013 f\u00e5 indsigt i, hvordan du skaber synergi mellem afdelingerne.<\/li>\n<\/ul>\n<\/div>\r\n \r\n <\/div>\r\n
    \r\n \"Hvorfor\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\r\n
    \r\n\r\n \r\n
    \r\n
    \r\n
    \r\n
    \r\n \r\n\r\n \r\n \r\n <\/iframe>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
    \r\n
    \r\n

    “Der er mulighed for at vende problemstillinger, som er n\u00e6rv\u00e6rende for os alle sammen, og som vi deler sammen. Og s\u00e5 er det vigtigt, at der er folk som har forskellige m\u00e5der at anskue tingene p\u00e5. Det giver mig meget .”<\/p>\n <\/blockquote>\r\n \r\n

    \r\n \"\"\r\n <\/div>\r\n
    \r\n

    Ren\u00e9 Rafn Hansen<\/p>

    CEO, Brandfactory Danmark a\/s<\/span><\/p> <\/div>\r\n <\/cite>\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n<\/section>\n\n

    \r\n
    \r\n\r\n
    \r\n

    Kompetent sparring<\/p>\r\n

    Et st\u00e6rkt marketingnetv\u00e6rk starter med gode relationer<\/h3>

    Vi tror p\u00e5, at st\u00e6rke faglige relationer skaber de bedste foruds\u00e6tninger for l\u00e6ring og udvikling. N\u00e5r du bliver en del af vores marketingnetv\u00e6rk, f\u00e5r du adgang til et eksklusivt f\u00e6llesskab af marketingledere, digitale eksperter og specialister, der arbejder med b\u00e5de online og offline marketing.<\/p>\n

    Vores netv\u00e6rk best\u00e5r af 19 forskellige grupper, som hver is\u00e6r har deres eget faglige fokus. Uanset om du interesserer dig for digital strategi, brand experience, CRM & customer experience eller strategisk markedsf\u00f8ring, s\u00f8rger vi for, at du bliver matchet med den gruppe, der passer bedst til dit niveau, fokusomr\u00e5de og dine interesser.<\/p>\n<\/div>\r\n \r\n <\/div>\r\n

    \r\n \"Et\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
    \r\n
    \r\n\r\n
    \r\n

    F\u00e6llesskab af fagpersoner<\/p>\r\n

    Vidensdeling og erfaringsudveksling p\u00e5 h\u00f8jeste niveau <\/h3>

    I vores marketingnetv\u00e6rk handler det ikke kun om at udvide dit netv\u00e6rk \u2013 det handler ogs\u00e5 om at blive klogere. Vi skaber et fortroligt forum, hvor du kan udveksle erfaringer, f\u00e5 sparring fra eksperter og diskutere aktuelle udfordringer og trends.<\/p>\n

    Til vores gruppem\u00f8der g\u00e5r vi i dybden med fremtidens marketingdiscipliner og arbejder med konkrete cases, s\u00e5 du f\u00e5r hands-on erfaring og brugbare l\u00f8sninger, du kan tage med tilbage til din virksomhed.<\/p>\n

    Eksempler p\u00e5 emner, vi arbejder med:<\/p>\n

      \n
    • Hvordan kan du optimere kunderejsen og skabe en bedre customer experience?<\/li>\n
    • Hvilken rolle spiller AI marketing i fremtidens marketingstrategier?<\/li>\n
    • Hvordan kan marketing management udvikles i takt med digitale forandringer?<\/li>\n
    • Hvordan sikrer du en effektiv integration af marketing i samarbejde med salg?<\/li>\n<\/ul>\n<\/div>\r\n \r\n <\/div>\r\n
      \r\n \"Vidensdeling\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
      \r\n
      \r\n\r\n
      \r\n

      Fokus p\u00e5 aktualitet<\/p>\r\n

      Dit marketingnetv\u00e6rk \u2013 skr\u00e6ddersyet til dine behov <\/h3>

      Vi har stor erfaring med at sammens\u00e6tte peer-grupper og skabe den helt rigtige balance. S\u00e5 uanset om du arbejder med strategisk markedsf\u00f8ring, brand management eller digital ledelse, kan vi tilbyde et f\u00e6llesskab, hvor du kan dele viden, f\u00e5 sparring og udvikle dig professionelt.<\/p>\n

      Vores netv\u00e6rk sp\u00e6nder over marketingansvarlige, specialister og ledere fra b\u00e5de private og offentlige virksomheder. Vi matcher dig med den gruppe, der bedst underst\u00f8tter dit niveau, dine behov og ambitioner, s\u00e5 du f\u00e5r mest muligt ud af dit medlemskab.<\/p>\n<\/div>\r\n \r\n <\/div>\r\n

      \r\n \"Dit\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
      \r\n
      \r\n\r\n
      \r\n

      Vi er til i kraft af hinanden<\/p>\r\n

      Hvilke temaer kan du forvente? <\/h3>

      Du f\u00e5r selv muligheden for at bidrage, for temaerne i vores marketingnetv\u00e6rk fasts\u00e6ttes af netv\u00e6rkslederen i samarbejde med medlemmerne. M\u00f8dernes dagsorden tager udgangspunkt i aktuelle problemstillinger, trends og udfordringer fra medlemmernes hverdag.<\/p>\n

      Eksempler p\u00e5 temaer:<\/p>\n

        \n
      • Digital Marketing Management \u2013 hvordan driver du effektiv digital markedsf\u00f8ring?<\/li>\n
      • CRM & Customer Experience \u2013 hvordan optimerer du kundeoplevelsen og kunderejsen?<\/li>\n
      • Brand Experience & Brand Management \u2013 hvordan skaber du st\u00e6rke brands i en digital verden?<\/li>\n
      • Consumer and Market Insights \u2013 hvordan bruger du data til at tr\u00e6ffe bedre beslutninger?<\/li>\n
      • Marketing Management \u2013 hvordan udvikler du din marketingafdeling til at blive en strategisk spiller i organisationen?<\/li>\n
      • Digital Strategy and Change Management \u2013 hvordan h\u00e5ndterer du digitale transformationer?<\/li>\n<\/ul>\n<\/div>\r\n \r\n <\/div>\r\n
        \r\n \"Hvilke\r\n <\/div>\r\n <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"

        Vores marketingnetv\u00e6rk giver dig en unik mulighed for at opbygge v\u00e6rdifulde relationer, dele viden og f\u00e5 sparring med ligesindede specialister og ledere inden for marketing. I en verden, hvor AI marketing, digitalisering og automatisering spiller en st\u00f8rre rolle end nogensinde f\u00f8r, er det vigtigt at v\u00e6re p\u00e5 forkant med udviklingen. Vi sikrer at du bliver matchet med den rette faggruppe, s\u00e5 du kan udvikle dig b\u00e5de personligt og professionelt. <\/p>\n","protected":false},"featured_media":13632,"parent":34040,"menu_order":0,"template":"","class_list":["post-33107","network","type-network","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"Bliv en del af Danmarks st\u00f8rste Marketingnetv\u00e6rk<\/title>\n<meta name=\"description\" content=\"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\" \/>\n<meta property=\"og:description\" content=\"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN Netv\u00e6rk Danmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EGNdanmark\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T10:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@EGNdanmark\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/\",\"url\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/\",\"name\":\"Bliv en del af Danmarks st\u00f8rste Marketingnetv\u00e6rk\",\"isPartOf\":{\"@id\":\"https:\/\/egn.com\/dk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg\",\"datePublished\":\"2024-11-13T13:31:49+00:00\",\"dateModified\":\"2025-06-16T10:04:31+00:00\",\"description\":\"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.\",\"breadcrumb\":{\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage\",\"url\":\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg\",\"contentUrl\":\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg\",\"width\":1090,\"height\":545,\"caption\":\"En kvinde der smiler med en blazerjakke\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Forside\",\"item\":\"https:\/\/egn.com\/dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/egn.com\/dk\/netvaerk\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/egn.com\/dk\/#website\",\"url\":\"https:\/\/egn.com\/dk\/\",\"name\":\"EGN Netv\u00e6rk Danmark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/egn.com\/dk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/egn.com\/dk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/egn.com\/dk\/#organization\",\"name\":\"EGN Netv\u00e6rk Denmark\",\"url\":\"https:\/\/egn.com\/dk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/05\/egn-logo-siden-1992-medium.png\",\"contentUrl\":\"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/05\/egn-logo-siden-1992-medium.png\",\"width\":248,\"height\":119,\"caption\":\"EGN Netv\u00e6rk Denmark\"},\"image\":{\"@id\":\"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EGNdanmark\",\"https:\/\/x.com\/EGNdanmark\",\"https:\/\/www.linkedin.com\/company\/209484\",\"https:\/\/da.wikipedia.org\/wiki\/EGN_Danmark\"],\"description\":\"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.\",\"email\":\"info.dk@egn.com\",\"telephone\":\"+45 63 21 40 00\",\"vatID\":\"24208370\"}]}<\/script>","yoast_head_json":{"title":"Bliv en del af Danmarks st\u00f8rste Marketingnetv\u00e6rk","description":"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/","og_locale":"da_DK","og_type":"article","og_title":"Marketing","og_description":"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.","og_url":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/","og_site_name":"EGN Netv\u00e6rk Danmark","article_publisher":"https:\/\/www.facebook.com\/EGNdanmark","article_modified_time":"2025-06-16T10:04:31+00:00","og_image":[{"width":1090,"height":545,"url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@EGNdanmark","twitter_misc":{"Estimeret l\u00e6setid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/","url":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/","name":"Bliv en del af Danmarks st\u00f8rste Marketingnetv\u00e6rk","isPartOf":{"@id":"https:\/\/egn.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg","datePublished":"2024-11-13T13:31:49+00:00","dateModified":"2025-06-16T10:04:31+00:00","description":"Deltag i Danmarks st\u00f8rste marketingnetv\u00e6rk og f\u00e5 adgang til strategisk sparring, eksklusiv vidensdeling og styrk dine kompetencer.","breadcrumb":{"@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#primaryimage","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/08\/Marketingkoordinatorer-Marketing-Manager.jpg","width":1090,"height":545,"caption":"En kvinde der smiler med en blazerjakke"},{"@type":"BreadcrumbList","@id":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Forside","item":"https:\/\/egn.com\/dk\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/egn.com\/dk\/netvaerk\/marketing\/"},{"@type":"ListItem","position":3,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/egn.com\/dk\/#website","url":"https:\/\/egn.com\/dk\/","name":"EGN Netv\u00e6rk Danmark","description":"","publisher":{"@id":"https:\/\/egn.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/egn.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/egn.com\/dk\/#organization","name":"EGN Netv\u00e6rk Denmark","url":"https:\/\/egn.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/05\/egn-logo-siden-1992-medium.png","contentUrl":"https:\/\/egn.com\/dk\/wp-content\/uploads\/sites\/3\/2020\/05\/egn-logo-siden-1992-medium.png","width":248,"height":119,"caption":"EGN Netv\u00e6rk Denmark"},"image":{"@id":"https:\/\/egn.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EGNdanmark","https:\/\/x.com\/EGNdanmark","https:\/\/www.linkedin.com\/company\/209484","https:\/\/da.wikipedia.org\/wiki\/EGN_Danmark"],"description":"Vi skaber personlig, faglig og forretningsm\u00e6ssig v\u00e6rdi gennem fortrolige netv\u00e6rk. Siden 1992 har EGN (Executives'\u200b Global Network) tilbudt skr\u00e6ddersyede netv\u00e6rksgrupper for ledere og specialister.","email":"info.dk@egn.com","telephone":"+45 63 21 40 00","vatID":"24208370"}]}},"_links":{"self":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/network\/33107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/network"}],"about":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/types\/network"}],"up":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/network\/34040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media\/13632"}],"wp:attachment":[{"href":"https:\/\/egn.com\/dk\/wp-json\/wp\/v2\/media?parent=33107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}