{"id":5058,"date":"2024-11-09T03:58:08","date_gmt":"2024-11-09T02:58:08","guid":{"rendered":"https:\/\/egn.com\/?post_type=event&p=5058"},"modified":"2024-11-09T10:54:28","modified_gmt":"2024-11-09T09:54:28","slug":"big-little-legends","status":"publish","type":"event","link":"https:\/\/egn.com\/events\/big-little-legends\/","title":{"rendered":"Big Little Legends"},"content":{"rendered":"

About the webinar<\/h2>\n

Join us for EGN Global live webinar on February 22 at 9-10.00 CET<\/strong><\/p>\n

Meet Gair Maxwell\u00a0<\/strong>an internationally recognized, best-selling Author, Keynote speaker and Brand Strategist.<\/p>\n

Have you ever wondered why certain brands become larger-than-life icons, attracting hordes of customers, effortlessly attracting top-tier talent, dominating their category while building a solid, sustainable future? What if a profoundly simple yet powerful idea could inspire any organization, big or small, to stand out as an undisputed, unrivalled \u201cCategory of One<\/em><\/strong>\u201d with a magnetically irresistible brand identity?<\/p>\n

Mona Lisa, Las Vegas, and Seattle fish market
\n<\/strong>Embark on an experiential journey with internationally recognized Author and Speaker Gair Maxwell into timeless and universal principles that create BIG LITTLE LEGENDS. What are the invisible, intangible forces at the Louvre that inspire 10 million people a year to take selfies in front of one painting in particular? Could that same gravitational pull explain why more than 4,000 people line up daily at a Las Vegas second-hand store or attract swarms of customers to a Seattle fish market? Is there a centuries-old secret \u2013 regardless of industry or category \u2013 to create a brand reputation that sets it apart as a top-of-mind juggernaut in your competitive space?<\/p>\n

Brand Voice
\n<\/strong>In today\u2019s hyper-competitive, overcrowded, noisy markets, it\u2019s more important than ever to substantially differentiate yourself from the competition. BIG LITTLE LEGENDS challenges conventional marketing wisdom and dares to venture on a different path. As a leader only you know how much your Brand Voice stands apart from all other players in your category. Only you know if you are perceived as a an immediately identifiable rock as opposed to just another grain of sand.<\/p>\n

In this Leadership-Oriented program, you will discover:<\/strong><\/p>\n

    \n
  1. WHY<\/strong>\u00a0there is a new sense of urgency for organizations to challenge traditional notions of how long-term brand-building works; why it\u2019s futile to try and build a Reputation without first having a highly distinctive and instantly recognizable Identity.<\/li>\n
  2. HOW<\/strong>\u00a0the ancient art of storytelling is vital to establish Brand Differentiation and how it defines mission and purpose while aligning your team and creating emotional connections with your customer.<\/li>\n
  3. WHAT<\/strong>\u00a0digital platforms are mission-critical to connect with audiences in a more engaging and organic way, while opening the door for customers to spread your unique message.<\/li>\n
  4. WHY<\/strong>\u00a0daily, consistent steps are crucial to establishing long-term Brand Equity and assuring sustainable growth.<\/li>\n
  5. THE<\/strong>\u00a0four common leadership qualities required to create a legend.<\/li>\n<\/ol>\n


    \nYou will quickly discover you don\u2019t need to be a huge company with massive marketing budgets like Procter & Gamble, NIKE or Coca-Cola to have a huge impact with your brand.<\/em><\/strong><\/p>\n

    Times adjusted for time zones:<\/strong><\/p>\n

    9:00 \u2013 10:00 AM Central European time (CET)
    \n10:00 \u2013 11:00 AM Helsinki time (EET)
    \n3:00 \u2013 4:00 PM Bangkok time (ICT)
    \n4:00 \u2013 5:00 PM Hong Kong time (HKT)<\/p>\n","protected":false},"excerpt":{"rendered":"

    – How Everyday Leaders Build Irresistible Brands<\/p>\n","protected":false},"featured_media":4607,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-5058","event","type-event","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"Big Little Legends - EGN - Executives' Global Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egn.com\/event\/big-little-legends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Little Legends\" \/>\n<meta property=\"og:description\" content=\"- How Everyday Leaders Build Irresistible Brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egn.com\/event\/big-little-legends\/\" \/>\n<meta property=\"og:site_name\" content=\"EGN - Executives' Global Network\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-09T09:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/egn.com\/wp-content\/uploads\/2024\/01\/Hero-web-BIG-LITTLE-LEGENDS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/\",\"url\":\"https:\/\/egn.com\/event\/big-little-legends\/\",\"name\":\"Big Little Legends - EGN - Executives' Global Network\",\"isPartOf\":{\"@id\":\"https:\/\/egn.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/egn.com\/wp-content\/uploads\/2024\/01\/Hero-web-BIG-LITTLE-LEGENDS.jpg\",\"datePublished\":\"2024-11-09T02:58:08+00:00\",\"dateModified\":\"2024-11-09T09:54:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/egn.com\/event\/big-little-legends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/#primaryimage\",\"url\":\"https:\/\/egn.com\/wp-content\/uploads\/2024\/01\/Hero-web-BIG-LITTLE-LEGENDS.jpg\",\"contentUrl\":\"https:\/\/egn.com\/wp-content\/uploads\/2024\/01\/Hero-web-BIG-LITTLE-LEGENDS.jpg\",\"width\":1090,\"height\":545},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/egn.com\/event\/big-little-legends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/egn.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/egn.com\/event\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Big Little Legends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/egn.com\/#website\",\"url\":\"https:\/\/egn.com\/\",\"name\":\"EGN - Executives' Global Network\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/egn.com\/#organization\"},\"alternateName\":\"EGN\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/egn.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/egn.com\/#organization\",\"name\":\"EGN - Executives' Global Network\",\"url\":\"https:\/\/egn.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/egn.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/egn.com\/wp-content\/uploads\/2023\/08\/EGN_Slogan_RGB.png\",\"contentUrl\":\"https:\/\/egn.com\/wp-content\/uploads\/2023\/08\/EGN_Slogan_RGB.png\",\"width\":2200,\"height\":709,\"caption\":\"EGN - Executives' Global Network\"},\"image\":{\"@id\":\"https:\/\/egn.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/5152056\"],\"description\":\"We inspire business leaders and specialists for better achievements. 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